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12. The most important
part of any plan is not the figures.
13. The words you use to describe
your business vision really tell the story.
This is the part that is spoken from within
you, only you know this so spend time developing,
say what you see and want.
14. This then tells your bank
or advisors the real business.
15. The financial figures
are developed from your vision, not the other
way around.
16. Executive Summary is a
resume of the plan itself. It is the last section
to be written and it will highlight why you
want to do this business, the enthusiasm for
the business should definitely be evident. The
reader should be drawn into that enthusiasm.
This can be the one of the most important sections,
always bear in mind, who is going to read this.
If it is going to a bank or venture capital
company to raise finance then it must demonstrate
the attractiveness of the business. Do not however
make this too long, a second page should be
adequate.
17. Index makes it easy for
a third party to find the way around the document.
18.The service or product..
Here provides the detail of what the business
is to provide and why you consider it will be
successful. The main characteristics and perhaps
unique selling points that sets you out from
the rest. This is where the idea should take
on an identity, and be specific about al aspects.
19.The market. Provide
some information about the marketplace you are
just about to enter. Demonstrate your understanding
of that, its size, what market share you want
and how that can be achieved. This should therefore
include details of your marketing strategy,
how are you going to penetrate the market, advertising,
promotions etc. Have you any competitive advantage,
maybe because you are late into the market you
are taking advantage of the latest technology,
putting you ahead well say so. <<
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